Influence : the psychology of persuasion / Robert B. Cialdini.
2009
Items
Details
Author
Cialdini, Robert B., author.
Title
Influence : the psychology of persuasion / Robert B. Cialdini.
Edition
EPub edition.
Imprint
New York : Collins, [2009]
Copyright
©2009
Description
1 online resource (1 volume) : illustrations
Formatted Contents Note
1. Weapons of influence
2. Reciprocation: The old give and take, ... take
3. Commitment and consistency: Hobgoblins of the mind
4. Social proof: Truths are us
5. Liking: The friendly thief
6. Authority: Directed deference
7. Scarcity: The rule of the few.
2. Reciprocation: The old give and take, ... take
3. Commitment and consistency: Hobgoblins of the mind
4. Social proof: Truths are us
5. Liking: The friendly thief
6. Authority: Directed deference
7. Scarcity: The rule of the few.
Bibliography, etc. Note
Includes bibliographical references and index.
Source of Description
Print version record.
Available in Other Form
Print version: Cialdini, Robert B. Influence. Rev. ed. ; 1st Collins business essentials ed. New York : Collins, ©2007
Access Note
Access restricted to subscribing institutions.
Linked Resources
Access provided by Berkeley Law Library.
Course Lists
Negotiations by Gupta (SPRING 2021)
Language
English
ISBN
006124189X
9780061241895
9780061241895
9780061241895
9780061241895
Record Appears in
Monographs & Serials
Electronic Resources
Electronic Resources