xiv, 549 pages : illustrations ; 22 cm
9781527523302 hardcover 1527523306 hardcover
This book examines numerous skills of monetization on intellectual property rights for various industries, such as media and communication, display, transgenic technology, smart vehicle, virtual reality, on-line payment, robot and industry 4.0. These analyses are complimented by in-depth cases studies and demonstrations of how companies can profit from an integrated application of all kinds of intellectual property rights through patent licensing, technology alliance, litigation, merger and acquisition. Asset evaluation and market analysis with strategy planning are elaborated by experts from leading companies. Patent profile analysis to reveal the business strategy, research and product development, and future directions for industry partnerships are demonstrated. This book is essential reading for anyone involved or interested in intellectual property law, and will also appeal to those in the business world connected with managing intellectual property and confronting competition. -- Publisher's description.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Trademarks and design within the European Union : a short overview / Thomas J. R. Voit Intellectual property trading and intellectual property commercialization in a global perspective / Kwang-Jun Kim Case study on recent merger & acquisition in Asia / Mei-Hsin Wang, Kwang-Jun KIM, Valentine Nenajdenko Intellectual property licensing & industry alliance : case study on media and communication technologies / Mei-Hsin Wang, Dong-Hyun Shim, Chen-Po Liao Strategic merger & acquisition among chemical and transgenic companies / Mei-Hsin Wang Current issue in competition law : case study on the display industry / Mei-Hsin Wang, Erich Spangenberg, Hideki Sanatake Technology and intellectual property development analysis on virtual reality / Mei-Hsin Wang, Hsin-Jui Chu, Hai-Bing Wang Technology and intellectual property development analysis on smart vehicles / Mei-Hsin Wang, Sun-Jeong KIM, Hai-Nan Xie Comparative study on online payment systems / Mei-Hsin Wang, Wei Shi, Bo-Hsiang Wang, Chi-Jun LIN Recent development on Industry 4.0 / Mei-Hsin Wang, Chen-Lin Kuo, Mei-Yu Chen, Mei-Chen Liu Intellectual property licensing and market trend in Korea : from a service provider perspective / Steve KIM Intellectual property market in Asia / Joo Sup Kim Right to demand an injunction : the problems of patent assertion entities and standard essential patents / Kenichi Nagasawa Patent infringement awards in Japan : an effective legal remedy for patent holders / Toshyia Watanabe, Wei Hu Is patent bifurcation really the best system? study of China and Germany's patent litigation system / Eric Sergheraert The concept of technical invention for German and European patents / Peter Staudt Research on policy optimization of China's animation industry: a value co-creation persepective / Hwa Liu, Ying-Lu Zhang The application of experimental use exemption in Chinese patent law / LiZhi Ning, Wei Zhou A more objective method for evaluating easiness to invent / Sumiko Kobayashi The role of intellectual property in innovation: a practitioner's viewpoint / Gordon McConnachie A new intellectual property valuation: an automated system for estimating patent value / Joo Sup Kim.
K1401 .L37 2019
Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2019.