Walk down any main street in Shanghai, Paris or New York and you will see evidence of the counterfeit goods trade. Everyone has seen or heard of fake Prada bags or Omega watches. But how large is the counterfeit market? It appears that the same numbers have been quoted repeatedly in sources ranging from serious academic journals to the BBC to the Sydney Morning Herald. This is the first book to fully examine the size of the counterfeit market. Many authors have proposed actions to combat counterfeiting. Chaudhry and Zimmerman are the first to take a global look at the intellectual property environment using a research-based approach. This book also gives international business managers practical, tested tools they can use to combat piracy. These recommendations are based on the successful experience of managers wrestling with these problems every day. The book is based on solid research but written in an accessible style.
Formatted Contents Note
The Global Growth of Counterfeit Trade The Supply of Counterfeit Trade: The Problem Countries Modeling the Intellectual Property Rights Environment The Demand for Counterfeit Trade: Consumer Complicity The Use of Anti-piracy Marketing Techniques to Educate the Consumer Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights Government and Industry Led Operations to Curb Counterfeit Trade The Special Case of China Internet Piracy: The Virtual Marketplace for Counterfeit Goods Managerial Counterattack: Traditional and Novel Anti-counterfeiting Strategies The Future: Will the Piracy Paradox Persist?.
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