Intellectual property branding in the developing world : a new approach to non-technological innovations / Tshimanga Kongolo.
2019
K1569 .K665 2019 (Mapit)
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Details
Author
Title
Intellectual property branding in the developing world : a new approach to non-technological innovations / Tshimanga Kongolo.
Imprint
Abingdon, Oxon ; New York, NY : Routledge, 2019.
Description
xv, 135 pages : illustrations ; 25 cm.
Series
Routledge-Cavendish research in intellectual property.
Formatted Contents Note
Conceptual framework
Intellectual property trends in the developing world from 2011 to 2016 based on income status
Non-technological innovations and intellectual property in the developing world
Branding of local products in diverse industries in the developing world
Branding innovations in the developing world
General conclusion.
Intellectual property trends in the developing world from 2011 to 2016 based on income status
Non-technological innovations and intellectual property in the developing world
Branding of local products in diverse industries in the developing world
Branding innovations in the developing world
General conclusion.
Summary
"[This book] identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world."-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Available in Other Form
ebook version :
Call Number
K1569 .K665 2019
Language
English
ISBN
9781138298965 hardcover
1138298964 hardcover
9781000008739 electronic publication
9781000001891 electronic book
9781000015256 Mobipocket electronic book
9780429286704 electronic book
1138298964 hardcover
9781000008739 electronic publication
9781000001891 electronic book
9781000015256 Mobipocket electronic book
9780429286704 electronic book
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