Rule 1: Learn from transformative movers
Rule 2: Be a transformative mover
Rule 3: The days of companies "controlling" their information are over
Rule 4: Know the building blocks
Rule 5: Your information universe is chaos
Rule 6: Executives must create a governance culture to protect information
Rule 7: Monetize information
Rule 8: Information changes over time
Rule 9: Storage is not cheap
Rule 10: Know the expanding legal and regulatory landscape
Rule 11: Bridge worlds and navigate conflicts
Rule 12: Build and support a compliance culture
Rule 13: Empower your organization to unlock answers
Rule 14: Treat privacy like your company's reputation depends on it
Rule 15: Information security: protect the crown jewels
Rule 16: Introduce transparency into your information sources
Rule 17: Manage the expanding IoT data universe
Rule 18: The rule of yes
Rule 19: Bring your own device
Rule 20: See the challenge as both proactive and reactive