LEXIS (Information retrieval system)
Advertising claim substantiation handbook is to provide legal practitioners with an introduction to the law, principles and challenges of claim substantiation. This handbook will assist marketers and their attorneys in navigating the uncertain waters of claim substantiation and help them in evaluating risk and providing sound legal advice on remedies, liabilities and opportunities.
Database includes most recent edition only.
Bibliography, etc. Note
Includes bibliographical references.
Digital File Characteristics
Source of Description
Description based on source information screen, viewed December 9, 2019.