Advertising claim substantiation handbook.
2017
LEXIS ADVANCE / LEXIS+
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Items
Details
Uniform Title
LEXIS (Information retrieval system)
Title
Advertising claim substantiation handbook.
Added Corporate Author
Imprint
Chicago, Illinois : American Bar Association, 2017-
Distributed
[Place of distribution not identified] : [LexisNexis], [2017]-
Frequency
Updated regularly
Summary
Advertising claim substantiation handbook is to provide legal practitioners with an introduction to the law, principles and challenges of claim substantiation. This handbook will assist marketers and their attorneys in navigating the uncertain waters of claim substantiation and help them in evaluating risk and providing sound legal advice on remedies, liabilities and opportunities.
Note
Database includes most recent edition only.
Bibliography, etc. Note
Includes bibliographical references.
Source of Description
Description based on source information screen, viewed December 9, 2019.
Location
www
Linked Resources
Alternate Title
Lexis Advance Treatise
Call Number
LEXIS ADVANCE / LEXIS+
Language
English
Record Appears in