Marketing and advertising law in a process of harmonisation / edited by Ulf Bernitz and Caroline Heide-Jørgensen.

Oxford [UK] ; Portland, Oregon : Hart Publishing, 2017.

1 online resource (xx, 266 p.)

Modern studies in European law ; v. 70.

"The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on business to consumer (B2C) marketing which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection."--Bloomsbury Publishing.

Includes bibliographical references and index.

Also issued in print.

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Original

Bloomsbury Collections

English

Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement.

9781509900701 online
9781509900671 hardback
9781509900695 electronic book
9781509900688 PDF

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