9781139084604 (ebook) 9781107017726 (hardback)
Cambridge intellectual property and information law ; 16.
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.
Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Formatted Contents Note
What is the value of a brand to a firm? / Don O'Sullivan, Kwanghui Lim, and Janice Luck The social benefits and costs of trade marks and brands / Christine Greenhalgh Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region / David Tan No personality rights for pop stars in Hong Kong? / Peter K. Yu Fashioning personality rights in Australia / Megan Richardson and Andrew T. Kenyon Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration / Khaw Lake Tee, Tay Pek San, and Ng-Loy Wee Loon Reproduction rights in US trade mark law / Graeme W. Austin From magic charms to symbols of wealth : well-known trade marks in Indonesia / Christoph Antons Names as brands : moral rights and the 'unreasonable' pseudonym in Australia / Elizabeth Adeney The use of survey evidence in Australian trade mark and passing off cases / Vicki Huang, Kimberlee Weatherall, and Elizabeth Webster The place of expert evidence in unfair competition cases : the Australian experience / Sam Ricketson Geographical indications : Europe's strange chimera or developing countries' champion? / Melissa de Zwart Branding traditional peoples' traditional knowledge / Susy Frankel.