The law of reputation and brands in the Asia Pacific / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.
2012
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Details
Title
The law of reputation and brands in the Asia Pacific / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.
Imprint
Cambridge : Cambridge University Press, 2012.
Description
1 online resource (xvi, 279 pages) : digital, PDF file(s).
Series
Cambridge intellectual property and information law ; 16.
Formatted Contents Note
What is the value of a brand to a firm? / Don O'Sullivan, Kwanghui Lim, and Janice Luck
The social benefits and costs of trade marks and brands / Christine Greenhalgh
Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region / David Tan
No personality rights for pop stars in Hong Kong? / Peter K. Yu
Fashioning personality rights in Australia / Megan Richardson and Andrew T. Kenyon
Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration / Khaw Lake Tee, Tay Pek San, and Ng-Loy Wee Loon
Reproduction rights in US trade mark law / Graeme W. Austin
From magic charms to symbols of wealth : well-known trade marks in Indonesia / Christoph Antons
Names as brands : moral rights and the 'unreasonable' pseudonym in Australia / Elizabeth Adeney
The use of survey evidence in Australian trade mark and passing off cases / Vicki Huang, Kimberlee Weatherall, and Elizabeth Webster
The place of expert evidence in unfair competition cases : the Australian experience / Sam Ricketson
Geographical indications : Europe's strange chimera or developing countries' champion? / Melissa de Zwart
Branding traditional peoples' traditional knowledge / Susy Frankel.
The social benefits and costs of trade marks and brands / Christine Greenhalgh
Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region / David Tan
No personality rights for pop stars in Hong Kong? / Peter K. Yu
Fashioning personality rights in Australia / Megan Richardson and Andrew T. Kenyon
Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration / Khaw Lake Tee, Tay Pek San, and Ng-Loy Wee Loon
Reproduction rights in US trade mark law / Graeme W. Austin
From magic charms to symbols of wealth : well-known trade marks in Indonesia / Christoph Antons
Names as brands : moral rights and the 'unreasonable' pseudonym in Australia / Elizabeth Adeney
The use of survey evidence in Australian trade mark and passing off cases / Vicki Huang, Kimberlee Weatherall, and Elizabeth Webster
The place of expert evidence in unfair competition cases : the Australian experience / Sam Ricketson
Geographical indications : Europe's strange chimera or developing countries' champion? / Melissa de Zwart
Branding traditional peoples' traditional knowledge / Susy Frankel.
Summary
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.
Note
Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Location
www
Available in Other Form
Print version:
Linked Resources
Alternate Title
Cambridge Books Online.
Language
English
ISBN
9781139084604 (ebook)
9781107017726 (hardback)
9781107017726 (hardback)
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