1. Histories of user-generated content : between formal and informal media economies / Ramon Lobato, Julian Thomas and Dan Hunter 2. Competing myths of informal economies / Megan Richardson and Jake Goldenfein 3. Start with the household / John Quiggin 4. Amateur creative digital content and proportional commerce / Steven Hetcher 5. YouTube and the formalisation of amateur media / Jean Burgess 6. The relationship between user-generated content and commerce / Kimberlee Weatherall 7. The manufacture of 'authentic' buzz and the legal relations of MasterChef / Kathy Bowrey 8. Harry Potter and the transformation wand : fair use, canonicity and fan activity / David Tan 9. The simulation of 'authentic' buzz : T-mobile and the flash-mob dance / Marc Trabsky 10. Prestige and professionalisation at the margins of the journalistic field : the case of music writers / Ramon Lobato and Lawson Fletcher 11. Swedish subtitling strike called off! : fan-to-fan piracy, translation and the primacy of authorisation / Eva Hemmungs Wirten 12. Have amateur media enhanced the possibilities for good media work? / David Hesmondhalgh 13. Minecraft as Web 2.0 : amateur creativity and digital games / Greg Lastowka 14. Cosplay, creativity and immaterial labours of love / Melissa de Zwart 15. Web zero : the amateur and the indie-game developer / Christian McCrea 16. Anonymous speech on the Internet / Brian Murchison 17. The privacy interest in anonymous blogging / Lisa Austin 18. 'Privacy' of social networking texts / Megan Richardson and Julian Thomas.