"A Gower book"--cover. "First published 2010 by Gower Publishing"--t.p. verso.
Formatted Contents Note
ch. 1. Introduction : the advent of the avatar ch. 2. Entering into the virtual world and v-commerce contract formation ch. 3. Legal terms and conditions governing participation in virtual worlds ch. 4. The minimum content the law requires for virtual world and social network websites ch. 5. Protecting and exploiting intellectual property rights in virtual worlds and social networks ch. 6. Marketing, promotion and advertising of internet social networks and virtual worlds ch. 7. Protecting personal privacy in virtual worlds and social networks ch. 8. The distance selling regulations and sales through virtual worlds ch. 9. Agreements between virtual worlds or social networks and infrastructure providers ch. 10. Strategic agreements between virtual worlds and aggregators of the service ch. 11. Protecting corporate and individual reputations in virtual worlds and social networks ch. 12. Disability discrimination considerations with virtual worlds and social networks ch. 13. Employment law issues and employees' participation in virtual worlds.