1. Recruit staff for their personality not their qualifications 2. Dump the rulebooks and targets 3. Put relationships at the heart of organizations 4. Demerge everything 5. Obliterate the hierarchies and empires 6. Give people whole jobs to do 7. Chuck out the big IT systems 8. Give everyone the chance to feel useful 9. Make organizations into engines of regeneration 10. Localize everything.