1. Introduction
2. Norms, globalization and human rights
3. Emergence of corporate social responsibility in the 1970s
4. New issues of corporate social responsibility introduced
5. Development towards 'norm tipping' and activist organizations
6. Involvement by business initiative and multi-stakeholder organizations
7. Norm cascade of the 1990s : mushrooming of initiatives and the targeting of Nike
8. Continued norm cascade : voluntary standards, accountability through law, and good practice and partnership
9. Incipient norm internalization and the case for norm consolidation
10. Summary and concluding discussion.