Policy and marketing strategies for digital media / edited by Yu-li Liu and Robert G. Picard.
2014
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Items
Details
Title
Policy and marketing strategies for digital media / edited by Yu-li Liu and Robert G. Picard.
Added Author
Imprint
New York : Routledge, 2014.
Description
1 online resource (vii, 312 pages).
Series
Routledge studies in new media and cyberculture ; 19.
Formatted Contents Note
pt. 1. Policy issues
pt. 2. Policy issues : country case studies
pt. 3. Marketing strategies
pt. 4. Marketing strategies : country case studies.
pt. 2. Policy issues : country case studies
pt. 3. Marketing strategies
pt. 4. Marketing strategies : country case studies.
Location
www
Available in Other Form
Print version:
Linked Resources
Alternate Title
Taylor & Francis Online
Language
English
ISBN
9781315794303 (e-book : PDF)
9781317744092 (e-book: Mobi)
9781317744108 (e-book: ePub)
9780415747714 (hardback)
9781138305946 (paperback)
9781317744092 (e-book: Mobi)
9781317744108 (e-book: ePub)
9780415747714 (hardback)
9781138305946 (paperback)
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