CULTIVATING COPYRIGHT : how creators and creative industries can harness ip to survive the digital age.

[Place of publication not identified] : ROUTLEDGE, 2019.

1 online resource

Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents,offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.

OCLC-licensed vendor bibliographic record.

www

Taylor & Francis Online

English

9781351104791 (electronic book)
1351104799 (electronic book)
9781351104807 (electronic book)
1351104802 (electronic book)
9781351104777 (electronic book : Mobipocket)
1351104772 (electronic book : Mobipocket)
9781351104784 (electronic book : EPUB)
1351104780 (electronic book : EPUB)
1138477494
9781138477490

Monographs & Serials
Electronic Resources