Routledge focus on business and management.
"Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines--psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others--from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing 'what to think'--but 'how to think' in a persuasion, influence, and negotiation context--across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century."--Provided by publisher.
Formatted Contents Note
Part, I Behavioralists Pride and prejudice chapter 1 Influences Invisible influences of persuasion / Jasper Kim chapter 2 Judgments Surprising shortcuts toward judgments / Jasper Kim chapter 3 Biases The blind side of hidden biases / Jasper Kim chapter 4 Perceptions How perceptions bend realities / Jasper Kim part, II Rationalists Sense and sensibility chapter 5 Strategies Knowing when to keep calm and carry on / Jasper Kim chapter 6 Expectations How to value great expectations / Jasper Kim chapter 7 Elements Creative ways to supersize the pie / Jasper Kim chapter 8 Reasonings Making sense of nonsensical statements / Jasper Kim.
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OCLC-licensed vendor bibliographic record.