First published in 1998, this volume looks at the potential and motivationfor companies and industries to go green. Mardie Townsend examines issues including human behaviour towards the environment, structuration theory, why companies go green and factors helping and hindering the 'greening' of industry. It emerged as part of an international monograph publishing series covering new research into the 'green' issues such as government, corporate and public responses to environmental hazards, the economics of green policies and the effectiveness of environmental protection programmes.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. "Unless We Change Well Get Where Were Going". 2. Human Behaviour Toward the Environment Patterns and Understandings. 3. Green Industry Myth or Reality? 4. Structuration Theory a Framework for Analysis of Green Industry. 5. Methodological Approach. 6. Why Companies Go Green What the Literature Says. 7. Motivations for the Greening of Industry Insider Views. 8. Help from Inside and Outside Factors Assisting the Greening of the Industry. 9. Hurdles and Hindrances Factors Inhibiting the Greening of Industry.