1. Infrastructure of the electronic marketplace 2. Electronic market failures and consumer confidence 3. Standardisation of online contracts 4. Electronic agents 5. Online dispute resolution 6. Disclosure of online information : from the asymmetry of information to the 'dominance of technological information' 7. Online misleading advertising 8. Fair trading legal models in commercial practices : from a national or community principle to an international model 9. Fair trading principle : the starting point for online consumer law in Europe? 10. General conclusion.