"A Gower book"--cover. First published 2011 by Gower Publishing.
Formatted Contents Note
ch. 1. Not all the smart people work for you ch. 2. Innovation ch. 3. External innovation ch. 4. The external innovator community ch. 5. Intellectual property ch. 6. Different approaches ch. 7. How to handle intellectual property matters ch. 8. Intellectual property terms and conditions ch. 9. Dealing with external innovators ch. 10. Working with universities ch. 11. Working with your suppliers ch. 12. Innovating with communities ch. 13. Joe Public ch. 14. Open standards and intellectual property ch. 15. Help and support ch. 16. The key to success ch. 17. Conclusion.