"A Gower book"--cover. First published 2011 by Gower Publishing.
Formatted Contents Note
ch. 1. Seize competitive advantage : a legal plan for managers ch. 2. Meet your customer needs : move from product liability to product innovation ch. 3. Create competitive advantage through your talent pool : secure access to key talent while avoiding employment pitfalls ch. 4. Use regulation as a source of competitive advantage : transform environmental regulation into value creation ch. 5. Sustain ongoing success through innovation, intangible assets, and intellectual property rights : leverage collaboration to create value through intellectual property ch. 6. Use contracts to improve business and prevent problems : be proactive in contracting to achieve competitive advantage ch. 7. Tools and resources to achieve competitive advantage : benefit from your legal resources and management tools while creating an ethical culture.