Influence : the psychology of persuasion / Robert B. Cialdini.
2009
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Details
Author
Title
Influence : the psychology of persuasion / Robert B. Cialdini.
Edition
EPub edition.
Imprint
New York : Collins, [2009]
Copyright
©2009
Description
1 online resource (1 volume) : illustrations
Formatted Contents Note
1. Weapons of influence
2. Reciprocation: The old give and take, ... take
3. Commitment and consistency: Hobgoblins of the mind
4. Social proof: Truths are us
5. Liking: The friendly thief
6. Authority: Directed deference
7. Scarcity: The rule of the few.
2. Reciprocation: The old give and take, ... take
3. Commitment and consistency: Hobgoblins of the mind
4. Social proof: Truths are us
5. Liking: The friendly thief
6. Authority: Directed deference
7. Scarcity: The rule of the few.
Bibliography, etc. Note
Includes bibliographical references and index.
Source of Description
Print version record.
Available in Other Form
Print version: Cialdini, Robert B. Influence. Rev. ed. ; 1st Collins business essentials ed. New York : Collins, ©2007
Access Note
Access restricted to subscribing institutions.
Linked Resources
Course Lists
Negotiations by Gupta (SPRING 2021)
Language
English
ISBN
006124189X
9780061241895
9780061241895
9780061241895
9780061241895
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