Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Weapons of influence 2. Reciprocation: The old give and take, ... take 3. Commitment and consistency: Hobgoblins of the mind 4. Social proof: Truths are us 5. Liking: The friendly thief 6. Authority: Directed deference 7. Scarcity: The rule of the few.
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