Deceptive advertising : behavioral study of a legal concept / Jef I. Richards.
1990
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Items
Details
Author
Title
Deceptive advertising : behavioral study of a legal concept / Jef I. Richards.
Imprint
Hillsdale, N.J. : L. Erlbaum Associates, 1990.
Description
1 online resource (xiv, 244 pages).
Series
Communication (Hillsdale, N.J.)
Formatted Contents Note
ch. 1. Introduction
ch. 2. The law's view of deception as a legal concept
ch. 3. The law's view of deceptiveness as a behavioral concept
ch. 4. Behavioral researches' view of deceptiveness as a behavioral concept
ch. 5. A proposed theory and definition of deceptiveness
ch. 6. A design for the measurement of deceptiveness
ch. 7. Pilot study
ch. 8. Summary.
ch. 2. The law's view of deception as a legal concept
ch. 3. The law's view of deceptiveness as a behavioral concept
ch. 4. Behavioral researches' view of deceptiveness as a behavioral concept
ch. 5. A proposed theory and definition of deceptiveness
ch. 6. A design for the measurement of deceptiveness
ch. 7. Pilot study
ch. 8. Summary.
Bibliography, etc. Note
Includes bibliographical references and indexes.
Location
www
Available in Other Form
Print version:
Linked Resources
Alternate Title
Taylor & Francis Online
Language
English
ISBN
9781315044477 (e-book : PDF)
9781135436940 (e-book: PDF)
9781135437015 (e-book: ePub)
9781135437084 (e-book: Mobi)
9780805806496 (hardback)
9781138990623 (paperback)
9781135436940 (e-book: PDF)
9781135437015 (e-book: ePub)
9781135437084 (e-book: Mobi)
9780805806496 (hardback)
9781138990623 (paperback)
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