The future of U.S. public diplomacy : an uncertain fate / by Kathy R. Fitzpatrick.
2010
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Citation
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Author
Title
The future of U.S. public diplomacy : an uncertain fate / by Kathy R. Fitzpatrick.
Imprint
Leiden ; Boston : Brill, 2010.
Description
1 online resource.
Series
Diplomatic studies ; 4.
International Law E-Books Online, Collection 2010, ISBN ; 9789004222984.
International Law E-Books Online, Collection 2010, ISBN ; 9789004222984.
Formatted Contents Note
Preliminary Material / K. Fitzpatrick
Introduction. Public Diplomacy's Time? / K. Fitzpatrick
Chapter One. U.S. Public Diplomacy: Pre-9/11 / K. Fitzpatrick
Chapter Two. U.S. Public Diplomacy: Post-9/11 / K. Fitzpatrick
Chapter Three. Insights From The U.S. Experience: Challenges Ahead / K. Fitzpatrick
Chapter Four. Understanding Public Diplomacy: Toward A Common Identity / K. Fitzpatrick
Chapter Five. Conceptual Foundations: From Wielding Soft Power To Managing Mutual Benefit / K. Fitzpatrick
Chapter Six. Strategic Directions: The Branding Controversy / K. Fitzpatrick
Chapter Seven. Structural Integrity: Competing Designs / K. Fitzpatrick
Chapter Eight. Moving The Needle: Measures Of Success / K. Fitzpatrick
Chapter Nine. The New Public Diplomat: Constructing A Profile / K. Fitzpatrick
Chapter Ten. Rebuilding U.S. Public Diplomacy: Lessons From The Field / K. Fitzpatrick
Chapter Eleven. Tempting Fate: The Future Of U.S. Public Diplomacy / K. Fitzpatrick
Appendix One. About The Usia Alumni Study / K. Fitzpatrick
Appendix Two. U.S. National Strategy For Public Diplomacy And Strategic Communication / K. Fitzpatrick
Attachment A. Action Plan For Strategic Objectives / K. Fitzpatrick
Attachment B. General Communication Guidelines / K. Fitzpatrick
Attachment C. Core Messages-General / K. Fitzpatrick
Attachment D. Additional Communication Vehicles / K. Fitzpatrick
Attachment E. Evaluation And Accountability / K. Fitzpatrick
Index / K. Fitzpatrick.
Introduction. Public Diplomacy's Time? / K. Fitzpatrick
Chapter One. U.S. Public Diplomacy: Pre-9/11 / K. Fitzpatrick
Chapter Two. U.S. Public Diplomacy: Post-9/11 / K. Fitzpatrick
Chapter Three. Insights From The U.S. Experience: Challenges Ahead / K. Fitzpatrick
Chapter Four. Understanding Public Diplomacy: Toward A Common Identity / K. Fitzpatrick
Chapter Five. Conceptual Foundations: From Wielding Soft Power To Managing Mutual Benefit / K. Fitzpatrick
Chapter Six. Strategic Directions: The Branding Controversy / K. Fitzpatrick
Chapter Seven. Structural Integrity: Competing Designs / K. Fitzpatrick
Chapter Eight. Moving The Needle: Measures Of Success / K. Fitzpatrick
Chapter Nine. The New Public Diplomat: Constructing A Profile / K. Fitzpatrick
Chapter Ten. Rebuilding U.S. Public Diplomacy: Lessons From The Field / K. Fitzpatrick
Chapter Eleven. Tempting Fate: The Future Of U.S. Public Diplomacy / K. Fitzpatrick
Appendix One. About The Usia Alumni Study / K. Fitzpatrick
Appendix Two. U.S. National Strategy For Public Diplomacy And Strategic Communication / K. Fitzpatrick
Attachment A. Action Plan For Strategic Objectives / K. Fitzpatrick
Attachment B. General Communication Guidelines / K. Fitzpatrick
Attachment C. Core Messages-General / K. Fitzpatrick
Attachment D. Additional Communication Vehicles / K. Fitzpatrick
Attachment E. Evaluation And Accountability / K. Fitzpatrick
Index / K. Fitzpatrick.
Summary
Public diplomacy has never been more important in international relations. Yet, public diplomacy's future as a valued national resource and a respected profession is far from certain. Lingering historical misperceptions and contemporary debate regarding public diplomacy's role and value in protecting and advancing national and international interests threaten public diplomacy's advancement on both fronts. Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy's future by documenting the intellectual and practical development of public diplomacy in the United States and analyzing key challenges ahead. The author's fresh perspective provides compelling insights into public diplomacy's purpose and value, the conceptual foundations of the discipline, and principles of strategic practice. Based on extensive primary and secondary research, including a comprehensive survey of veteran U.S. public diplomats, the book reveals lessons learned from the U.S. experience in public diplomacy that will be critical in determining public diplomacy's fate in the United States and throughout the world.
Bibliography, etc. Note
Includes bibliographical references and index.
Location
www
Available in Other Form
Print version: The Future of U.S. Public Diplomacy: An Uncertain Fate Leiden, Boston : Brill | Nijhoff, 2010,
Access Note
Available to subscribing member institutions only.
Linked Resources
Alternate Title
Brill International Law E-Books Online
Language
English
ISBN
9789047430643 (electronic book)
9789004177208 (print)
9789004177208 (print)
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