Trademark and deceptive advertising surveys : law, science, and design / Shari Seidman Diamond and Jerre B. Swann, editors.
2022
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Details
Title
Trademark and deceptive advertising surveys : law, science, and design / Shari Seidman Diamond and Jerre B. Swann, editors.
Added Corporate Author
Edition
Second edition.
Imprint
Chicago, Illinois : American Bar Association, Intellectual Property Law Section, [2022]
Copyright
©2022
Description
1 online resource (xvi, 406 pages)
Series
LexisNexis digital library.
Formatted Contents Note
Surveys in modern litigation involving trademarks and deceptive advertising
The use of pilot tests and pretests in consumer surveys / by Ivan Ross
The universe / by William G. Barber and Giulio E. Yaquinto
Likelihood-of-confusion surveys / by Jerre B. Swann
Secondary meaning surveys / by Susan Schwartz McDonald
Genericness surveys in trademark disputes : under the gavel / by E. Deborah Jay
Surveys in dilution cases / by Shari Seidman Diamond
Swann's response to Diamond re dilution surveys / by Jerre B. Swann
Survey evidence in false advertising cases / by David H. Bernstein and Bruce P. Keller
Control foundations : rationales and approaches / by Shari Seidman Diamond
Design issues and the value of multiple controls / by Mike Rappeport
Psychological considerations in designing trademark and false advertising survey questionnaires / by David T. Neal
Internet surveys in trademark cases : benefits, challenges, and solutions / by Matthew B. Kugler and R. Charles Henn Jr.
Survey percentages in Lanham Act matters / by Matthew G. Ezell and AnnaBelle Sartore
The Daubert revolution and Lanham Act surveys / by G. Kip Edwards and J. David Mayberry
Survey critiques / by Jerre B. Swann.
The use of pilot tests and pretests in consumer surveys / by Ivan Ross
The universe / by William G. Barber and Giulio E. Yaquinto
Likelihood-of-confusion surveys / by Jerre B. Swann
Secondary meaning surveys / by Susan Schwartz McDonald
Genericness surveys in trademark disputes : under the gavel / by E. Deborah Jay
Surveys in dilution cases / by Shari Seidman Diamond
Swann's response to Diamond re dilution surveys / by Jerre B. Swann
Survey evidence in false advertising cases / by David H. Bernstein and Bruce P. Keller
Control foundations : rationales and approaches / by Shari Seidman Diamond
Design issues and the value of multiple controls / by Mike Rappeport
Psychological considerations in designing trademark and false advertising survey questionnaires / by David T. Neal
Internet surveys in trademark cases : benefits, challenges, and solutions / by Matthew B. Kugler and R. Charles Henn Jr.
Survey percentages in Lanham Act matters / by Matthew G. Ezell and AnnaBelle Sartore
The Daubert revolution and Lanham Act surveys / by G. Kip Edwards and J. David Mayberry
Survey critiques / by Jerre B. Swann.
Summary
"Second edition of Trademark and Deceptive Advertising Surveys"-- Provided by publisher
Bibliography, etc. Note
Includes bibliographical references and index.
Source of Description
Print version record.
Location
www
Available in Other Form
Print version: Trademark and deceptive advertising surveys. Second edition. Chicago, Illinois : American Bar Association, Intellectual Property Law Section, [2022]
Linked Resources
Language
English
ISBN
9781639050598 (electronic book)
1639050590 (electronic book)
9781639050581
1639050582
1639050590 (electronic book)
9781639050581
1639050582
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