Research handbook on the law and economics of trademark law / edited by Glynn S. Lunney, Jr.
2023
K1554.8 .R47 2023 (Mapit)
Available at Stacks
Items
Details
Title
Research handbook on the law and economics of trademark law / edited by Glynn S. Lunney, Jr.
Added Author
Lunney, Glynn, 1962- editor.
Imprint
Cheltenham, UK : Northampton, MA, USA : Edward Elgar Publishing, [2023]
Description
xxii, 443 pages : illustrations ; 26 cm.
Series
Research handbooks in law and economics.
Formatted Contents Note
Introduction to the Research Handbook on the Law and Economics of Trademark Law / Glynn S. Lunney, Jr.
Part I. Conceptual frameworks. An introduction to the law and economics of trademarks / Glynn S. Lunney, Jr.
The economic foundations of European dilution law / Ilanah Fhima
Trademarks and supply chains : the costs and benefits of organisational flexibility / Andrew Griffiths
Do trademarks reduce search costs in the age of information? / Christine Haight Farley
Part II. Legal and alternative enforcement mechanisms. Administrative revocation in trademark law / Saurabh Vishnubhakat
Revisiting the viability of shaming trademark bullies / Leah Chan Grinvald
"It's how you made us feel" : consumer investment theory explains the toppling of racist brands / Deborah R. Gerhardt
Part III. Case studies. Cultural heritage branding : societal costs and benefits / Martin Senftleben
Trademark theory in an antitrust case : FTC v. 1-800 Contacts / Rebecca Tushnet
Collegiality costs : trademark scarcity and craft beer's politeness problem / Zahr Said
Fanmarks / Betsy Rosenblatt
Trade dress functionality : complex trade-offs between competing economic considerations / Apostolos G. Chronopoulos
Informational capacity, regulation, and certification marks / David A. Simon
Trademarks, trade dress, and the patient costs of pharmaceutical branding / Sam F. Halabi
The comparative law and economics of counterfeits and post-sale confusion / Peter K. Yu
Part IV. Remedies. The disgorgement remedy of US trademark law / Pamela Samuelson and Mark P. Gergen
The path of the trademark injunction / Jake Linford.
Part I. Conceptual frameworks. An introduction to the law and economics of trademarks / Glynn S. Lunney, Jr.
The economic foundations of European dilution law / Ilanah Fhima
Trademarks and supply chains : the costs and benefits of organisational flexibility / Andrew Griffiths
Do trademarks reduce search costs in the age of information? / Christine Haight Farley
Part II. Legal and alternative enforcement mechanisms. Administrative revocation in trademark law / Saurabh Vishnubhakat
Revisiting the viability of shaming trademark bullies / Leah Chan Grinvald
"It's how you made us feel" : consumer investment theory explains the toppling of racist brands / Deborah R. Gerhardt
Part III. Case studies. Cultural heritage branding : societal costs and benefits / Martin Senftleben
Trademark theory in an antitrust case : FTC v. 1-800 Contacts / Rebecca Tushnet
Collegiality costs : trademark scarcity and craft beer's politeness problem / Zahr Said
Fanmarks / Betsy Rosenblatt
Trade dress functionality : complex trade-offs between competing economic considerations / Apostolos G. Chronopoulos
Informational capacity, regulation, and certification marks / David A. Simon
Trademarks, trade dress, and the patient costs of pharmaceutical branding / Sam F. Halabi
The comparative law and economics of counterfeits and post-sale confusion / Peter K. Yu
Part IV. Remedies. The disgorgement remedy of US trademark law / Pamela Samuelson and Mark P. Gergen
The path of the trademark injunction / Jake Linford.
Summary
"This discerning and detailed Research Handbook examines the law of trademarks, unfair competition, and dilution from a variety of law and economics perspectives. With a comprehensive exploration of trademarks and trademark law, it provides an excellent illustration of the analytical diversity that the law and economics approach can bring to legal issues. The Research Handbook investigates the law and economics of trademark enforcement and of alternative enforcement mechanisms. With chapters exploring the strengths, weaknesses, and insights of law and economics as applied to trademark law generally, this Research Handbook revisits and expands some of the leading law and economics analyses of trademark law. Chapters also include a series of case studies that examine the law and economics of trademark protection in specific industries or through specific trademark doctrine. Meticulously written by internationally renowned experts in the field, this Research Handbook will prove to be a useful resource for academics interested in law, business, and marketing. Trademark law professionals and practitioners will also find this to be a beneficial read"-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Available in Other Form
Online version: Research handbook on the law and economics of trademark law. Cheltenham, UK ; Northampton, Massachusetts : Edward Elgar Publishing Limited, 2023
Call Number
K1554.8 .R47 2023
Language
English
ISBN
9781786430465 (hardback)
1786430460
9781786430472 (ebook)
1786430460
9781786430472 (ebook)
Record Appears in
Monographs & Serials
Faculty authors
Cat as Seps
Faculty authors
Cat as Seps