Creating Mexican consumer culture in the age of Porfirio Díaz / Steven B. Bunker.
2012
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Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Creating Mexican consumer culture in the age of Porfirio Díaz / Steven B. Bunker.
Added Corporate Author
Imprint
Albuquerque : University of New Mexico Press, [2012]
Copyright
©2012
Description
xiii, 333 pages
Formatted Contents Note
Personalized progress: the production and marketing of the machine-rolled cigarette
Selling in the city: the growth of popular advertising
Capital investments: Porfirian department stores and the evolution of Mexico City retailing
Modernizing capital: constant innovation and the expression of progress
An all-consuming passion: desire, department stores, and the modernization of crime
Hot diamonds, cold steel: the La Profesa Jewelry Store robbery
Conclusion.
Selling in the city: the growth of popular advertising
Capital investments: Porfirian department stores and the evolution of Mexico City retailing
Modernizing capital: constant innovation and the expression of progress
An all-consuming passion: desire, department stores, and the modernization of crime
Hot diamonds, cold steel: the La Profesa Jewelry Store robbery
Conclusion.
Summary
"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9780826344540 cloth alkaline paper
9780826344564 e-book
9780826344564 e-book
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