Greener marketing :: a global perspective on greening marketing practice /: edited by Martin Charter and Michael Jay Polonsky.

Greener marketing : a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky.

1999

Formats

Uniform Title

Ebrary electronic monographs.

Title

Greener marketing : a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky.

Added Author

Added Corporate Author

Edition

2nd ed.

Imprint

Sheffield : Greenleaf Pub., 1999.

Description

432 pages : illustrations, maps

Formatted Contents Note

section 1. Strategic developments
section 2. Greening the 'Marketing Mix'
section 3. Case studies.

Bibliography, etc. Note

Includes bibliographical references and index.

Linked Resources

Language

English

Reproduction

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

ISBN

1874719144
9781874719144
9781907643200 e-book

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