English in marketing : international communication strategies in small and medium-sized enterprises / Sylva-Michèle Sternkopf.
2005
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
English in marketing : international communication strategies in small and medium-sized enterprises / Sylva-Michèle Sternkopf.
Added Corporate Author
Imprint
Berlin : Frank & Timme, 2005.
Description
379 pages : illustrations
Formatted Contents Note
pt. I. Discourse analysis of marketing communications
pt. II. Semiotic and linguistic analysis of promotional literature
pt. III. Merging results.
pt. II. Semiotic and linguistic analysis of promotional literature
pt. III. Merging results.
Language Note
In English with a contribution in German.
Bibliography, etc. Note
Includes bibliographical references.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
3865960545
9783865960542
9783865969309 e-book
9783865960542
9783865969309 e-book
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