Designing B2B brands : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
2013
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Designing B2B brands : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
Added Author
Added Corporate Author
Imprint
Hoboken, N.J. : Wiley, [2013]
Copyright
©2013
Description
xiii, 209 pages : color illustrations, color portraits
Note
Includes index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9781118554432 e-book
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