Content to commerce : engaging consumers across paid, owned, and earned channels / Avi Savar.
2013
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Content to commerce : engaging consumers across paid, owned, and earned channels / Avi Savar.
Added Corporate Author
Imprint
Hoboken : Wiley, 2013.
Description
xlvi, 242 pages : illustrations (some color)
Formatted Contents Note
About this book
Cast of characters
Foreword
Preface
Acknowledgments
Introduction
Notes
Brand as network
Beyond publishing
Social media is an octopus
Social is a complex system
The brand network
Epilogue
The question.
Cast of characters
Foreword
Preface
Acknowledgments
Introduction
Notes
Brand as network
Beyond publishing
Social media is an octopus
Social is a complex system
The brand network
Epilogue
The question.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9781118480182 cloth
9781118660614 e-book
9781118660614 e-book
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