Relational political marketing in party-centred democracies : because we deserve it / Helene P.M. Johansen.
2012
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Relational political marketing in party-centred democracies : because we deserve it / Helene P.M. Johansen.
Added Corporate Author
Imprint
Burlington, Vt. : Ashgate, 2012.
Description
xi, 224 pages : illustrations
Formatted Contents Note
Preface
Part I. Conceptual Whys and Contextual Wherefores: Some background and an introduction; Argument and theoretical ambitions; The contexts and some further clarifications
Part II. Understanding Markets and Marketing - Two Important Frameworks: The managerial perspective; The relational perspective; A comparison of the two
Part III. Political Marketing - Theorising Politics as 'Market': Contemporary political marketing - review and critique; A relational approach to party-centred politics; Some normative implications and a conclusion; Bibliography; Index.
Part I. Conceptual Whys and Contextual Wherefores: Some background and an introduction; Argument and theoretical ambitions; The contexts and some further clarifications
Part II. Understanding Markets and Marketing - Two Important Frameworks: The managerial perspective; The relational perspective; A comparison of the two
Part III. Political Marketing - Theorising Politics as 'Market': Contemporary political marketing - review and critique; A relational approach to party-centred politics; Some normative implications and a conclusion; Bibliography; Index.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9781409439059 hardback alkaline paper
9781409439066 e-book
9781409439066 e-book
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