Toward a better understanding of the role of value in markets and marketing /: edited by Stephen L. Vargo, Robert F. Lusch.

Toward a better understanding of the role of value in markets and marketing / edited by Stephen L. Vargo, Robert F. Lusch.

2012

Formats

Uniform Title

Ebrary electronic monographs.

Title

Toward a better understanding of the role of value in markets and marketing / edited by Stephen L. Vargo, Robert F. Lusch.

Added Author

Added Corporate Author

Edition

1st ed.

Imprint

Bingley, U.K. : Emerald, 2012.

Description

xv, 252 pages : illustrations.

Series

Review of marketing research. Special issue ; v. 9.

Bibliography, etc. Note

Includes bibliographical references.

Linked Resources

Language

English

Reproduction

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

ISBN

9781780529127
9781780529134 e-book

Record Appears in