Taking technology to the market : a guide to the critical success factors in marketing technology / Ian Linton.
2012
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Taking technology to the market : a guide to the critical success factors in marketing technology / Ian Linton.
Added Corporate Author
Imprint
Burlington, Vt. : Gower, [2012]
Copyright
©2012
Description
170 pages
Formatted Contents Note
Position the company
Understand your customers
Develop a long-term product strategy
Offer a customer-focused service strategy
Operate a flexible pricing strategy
Broaden capability through collaboration
Make knowledge a differentiator
Manage the market
Develop effective channels to market
Maintain a culture of innovation
Make it easy to do business
Manage the sales cycle
Enhance marketing management.
Understand your customers
Develop a long-term product strategy
Offer a customer-focused service strategy
Operate a flexible pricing strategy
Broaden capability through collaboration
Make knowledge a differentiator
Manage the market
Develop effective channels to market
Maintain a culture of innovation
Make it easy to do business
Manage the sales cycle
Enhance marketing management.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9781409435952 hardback alkaline paper
9781409435969 e-book
9781409435969 e-book
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