The better mousetrap : brand invention in a media democracy / Simon Pont.
2012
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
The better mousetrap : brand invention in a media democracy / Simon Pont.
Added Corporate Author
Imprint
London ; Philadelphia : Kogan Page, [2012]
Copyright
©2012
Description
x, 285 pages
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9780749466213
9780749466220
9780749466220
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