Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.
2010
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.
Added Corporate Author
Imprint
Philadelphia : University of Pennsylvania Press, [2010]
Copyright
©2010
Description
218 pages
Formatted Contents Note
The psychology of everyday living
The sophisticated sell
The secret pitch
The fertile moment
The psychology of the world of objects.
The sophisticated sell
The secret pitch
The fertile moment
The psychology of the world of objects.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9780812242515 alkaline paper
0812242513 alkaline paper
9780812222265
9780812204872 e-book
0812242513 alkaline paper
9780812222265
9780812204872 e-book
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