Visionary pricing : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.
2012
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Items
Details
Uniform Title
Ebrary electronic monographs.
Title
Visionary pricing : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.
Added Author
Added Corporate Author
Edition
1st ed.
Imprint
Bingley [England] : Emerald Group Pub., 2012.
Description
xix, 363 pages : illustrations.
Series
Advances in business marketing & purchasing. 1069-0964 ; v. 19.
Formatted Contents Note
section 1. Dan Nimer
section 2. Pricing, strategy, and competitive advantage
section 3. The defining role of value in pricing
section 4. Pricing capability and pricing innovation.
section 2. Pricing, strategy, and competitive advantage
section 3. The defining role of value in pricing
section 4. Pricing capability and pricing innovation.
Bibliography, etc. Note
Includes bibliographical references.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9781780529974 e-book
9781780529967
9781780529967
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