The challenges facing brand managers today /: guest editors, Francisco Guzmán and Oriol Iglesias.

The challenges facing brand managers today / guest editors, Francisco Guzmán and Oriol Iglesias.

2012

Formats

Uniform Title

Ebrary electronic monographs.

Title

The challenges facing brand managers today / guest editors, Francisco Guzmán and Oriol Iglesias.

Added Author

Added Corporate Author

Imprint

[Bradford] : Emerald Insight, 2012.

Description

pages [386]-488.

Series

Journal of product & brand management : featuring pricing strategy & practice ; v. 21, no. 6.

Bibliography, etc. Note

Includes bibliographical references.

Linked Resources

Language

English

Reproduction

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

ISBN

9781781903612
9781781903629 e-book

Record Appears in