How to write a marketing plan / John Westwood.
2013
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
How to write a marketing plan / John Westwood.
Added Corporate Author
Edition
4th ed.
Imprint
Philadelphia, Pa. : Kogan Page Ltd., 2013.
Description
xii, 173 pages : illustrations.
Series
Creating success.
Formatted Contents Note
Preface
Introduction
Situation analysis : the marketing audit
Objectives
Strategies and action plans
The distribution plan
The advertising and promotions plan
Writing the plan
Presenting the plan, follow-up and revision
Appendix C: Marketing plan for the UK market.
Introduction
Situation analysis : the marketing audit
Objectives
Strategies and action plans
The distribution plan
The advertising and promotions plan
Writing the plan
Presenting the plan, follow-up and revision
Appendix C: Marketing plan for the UK market.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9780749467128
9780749467135 e-book
9780749467135 e-book
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