Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].
2013
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Uniform Title
Ebrary electronic monographs.
Title
Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].
Added Author
Added Corporate Author
Imprint
Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Description
xvi, 208 pages : illustrations
Formatted Contents Note
History
The need for laddering : BellSouth case study: but would you?
Laddering defined : cruise line case study
The steps to laddering : the social TV case study.
The need for laddering : BellSouth case study: but would you?
Laddering defined : cruise line case study
The steps to laddering : the social TV case study.
Note
Includes index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9781118566121 cloth
9781118652978 e-book
9781118652978 e-book
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