A/B testing :: the most powerful way to turn clicks into customers /: Dan Siroker, Pete Koomen, with Cara Harshman.

A/B testing : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.

2013

Formats

Author

Uniform Title

Ebrary electronic monographs.

Title

A/B testing : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.

Added Author

Added Corporate Author

Imprint

Hoboken : Wiley, 2013.

Description

vi, 202 pages : illustrations (chiefly color)

Formatted Contents Note

How A/B testing helped win the White House
twice
What to test
Refine, explore, and refine
Less is more : reduce choices
Conclusion
Acknowledgements.

Note

Includes index.

Linked Resources

Language

English

Reproduction

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

ISBN

9781118536094 cloth
9781118659175 e-book

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