Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money / Kivi Leroux Miller.
2013
Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money / Kivi Leroux Miller.
Added Corporate Author
Edition
1st ed.
Imprint
San Francisco : Jossey-Bass, 2013.
Description
xxxi, 392 pages : color illustrations.
Series
Jossey-Bass nonprofit guidebook series.
Formatted Contents Note
pt. 1. Finding a new path : the power of content marketing
pt. 2. Who will go with you : redefining your marketing relationships
pt. 3. Envision the journey : preparing your content marketing plan
pt. 4. Set out on your trek : implementing your content marketing strategy
pt. 5. The right provisions for the journey : what you need to know about the channels your choose.
pt. 2. Who will go with you : redefining your marketing relationships
pt. 3. Envision the journey : preparing your content marketing plan
pt. 4. Set out on your trek : implementing your content marketing strategy
pt. 5. The right provisions for the journey : what you need to know about the channels your choose.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9781118444023 paper/website
9781118722381 e-book
9781118722381 e-book
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