The human brand :: how we relate to people, products, and companies /: Chris Malone, Susan T. Fiske.

Name: The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske.
ISBN: 9781118758151

The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske.

Malone, Chris, 1969-; Fiske, Susan T.

2013

Formats

Author

Uniform Title

Ebrary electronic monographs.

Title

The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske.

Added Author

Edition

First edition.

Imprint

San Francisco : Jossey-Bass, 2013.

Description

1 online resource (211 pages)

Note

Includes index.

Local Note

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

Source of Description

Description based on print version record.

Available in Other Form

Print version: Malone, Chris, 1969- Human brand : how we relate to people, products, and companies. San Francisco : Jossey-Bass, 2014 xii, 196 pages

Linked Resources

Language

English

ISBN

9781118758151 e-book
9781118611319 (hardback)

Record Appears in