Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.
2013
Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.
Imprint
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Copyright
©2013.
Description
1 online resource (208 pages) : color illustrations
Local Note
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Bibliography, etc. Note
Includes bibliographical references and index.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Arthur, Lisa. Big data marketing : engage your customers more effectively and drive value. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] xiv, 192 pages
Linked Resources
Language
English
ISBN
9781118734056 e-book
9781118733899 (cloth)
9781118733899 (cloth)
Record Appears in