What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.
2014
Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.
Imprint
San Francisco, California : Jossey-Bass, 2014.
Copyright
©2014.
Description
1 online resource (275 pages) : illustrations
Note
Includes index.
Local Note
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Source of Description
Description based on print version record.
Available in Other Form
Print verison: Yohn, Denise Lee, 1967- What great brands do : the seven brand-building principles that separate the best from the rest. San Francisco, California : Jossey-Bass, c2014 vii, 262 pages
Linked Resources
Language
English
ISBN
9781118611258
9781118824405 ePDF
9781118824337 ePub
9781118824405 ePDF
9781118824337 ePub
Record Appears in