Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan.
2014
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Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan.
Added Author
Imprint
San Francisco, California : Jossey-Bass, 2014.
Copyright
©2014.
Description
1 online resource (275 pages)
Note
Includes index.
Local Note
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Halloran, Tim. Romancing the brand : how brands create strong, intimate relationships with customers. San Francisco, California : Jossey-Bass, c2014 v, 262 pages
Linked Resources
Language
English
ISBN
9781118611289
9781118828960 e-book
9781118828960 e-book
Record Appears in