Trademark law and theory : a handbook of contemporary research / edited by Graeme B. Dinwoodie and Mark D. Janis.
2008
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Details
Title
Trademark law and theory : a handbook of contemporary research / edited by Graeme B. Dinwoodie and Mark D. Janis.
Added Author
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Imprint
Cheltenham ; Northampton, Mass. : E. Elgar, [2008]
Copyright
©2008
Description
1 online resource (xiii, 539 pages) : illustrations.
Series
Research handbooks in intellectual property.
Elgaronline.
Elgaronline.
Formatted Contents Note
From communication to thing : historical aspects of the conceptualisation of trade marks as property / Lionel Bently
The semiotic account of trademark doctrine and trademark culture / Barton Beebe
A search-costs theory of limiting doctrines in trademark law / Stacey L. Dogan and Mark A. Lemley
Trade mark bureaucracies / Robert Burrell
The political economy of trademark dilution / Clarisa Long
Fundamental concerns in the harmonization of (European) trademark law / Annette Kur
Substantive trademark law harmonization : on the emerging coherence between the jurisprudence of the WTO Appellate body and the European Court of Justice / Gail E. Evans
The free movement (or not) of trademark protected goods in Europe / Thomas Hays
The trademark law provisions of bilateral free trade agreements / Burton Ong
Reconciling trademark rights and expressive values : how to stop worrying and learn to love ambiguity / Rochelle Cooper Dreyfuss
Truth and advertising : the Lanham Act and commercial speech doctrine / Rebecca Tushnet
Restricting allusion to trade marks : a new justification / Michael Spence
Protecting the common : delineating a public domain in trademark law / Jennifer Davis
Tolerating confusion about confusion : trademark policies and fair use / Graeme W. Austin
Online word of mouth and its implications for trademark law / Eric Goldman
Trademarks and traditional knowledge and cultural intellectual property rights / Susy Frankel
Culture, traditional knowledge, and trademarks : a view from the south / Coenraad Visser
Of mutant copyrights, mangled trademarks, and Barbie's beneficence : the influence of copyright on trademark law / Jane C. Ginsburg
Signs, surfaces, shapes, and structures
the protection of product design under trade mark law / Alison Firth.
The semiotic account of trademark doctrine and trademark culture / Barton Beebe
A search-costs theory of limiting doctrines in trademark law / Stacey L. Dogan and Mark A. Lemley
Trade mark bureaucracies / Robert Burrell
The political economy of trademark dilution / Clarisa Long
Fundamental concerns in the harmonization of (European) trademark law / Annette Kur
Substantive trademark law harmonization : on the emerging coherence between the jurisprudence of the WTO Appellate body and the European Court of Justice / Gail E. Evans
The free movement (or not) of trademark protected goods in Europe / Thomas Hays
The trademark law provisions of bilateral free trade agreements / Burton Ong
Reconciling trademark rights and expressive values : how to stop worrying and learn to love ambiguity / Rochelle Cooper Dreyfuss
Truth and advertising : the Lanham Act and commercial speech doctrine / Rebecca Tushnet
Restricting allusion to trade marks : a new justification / Michael Spence
Protecting the common : delineating a public domain in trademark law / Jennifer Davis
Tolerating confusion about confusion : trademark policies and fair use / Graeme W. Austin
Online word of mouth and its implications for trademark law / Eric Goldman
Trademarks and traditional knowledge and cultural intellectual property rights / Susy Frankel
Culture, traditional knowledge, and trademarks : a view from the south / Coenraad Visser
Of mutant copyrights, mangled trademarks, and Barbie's beneficence : the influence of copyright on trademark law / Jane C. Ginsburg
Signs, surfaces, shapes, and structures
the protection of product design under trade mark law / Alison Firth.
Summary
This important research Handbook brings together a set of illuminating works by the field's leading scholars to comprise one of the broadest and most far-reaching overviews of trademark law issues. Organized around three areas of inquiry, the book starts by offering a rich variety of methodological perspectives on trademark law. Reflecting the multifaceted nature of contemporary trademarks, contributors have drawn from law and economics, political science, semiotic theory, and history. The Handbook goes on to survey trademark law's international landscape, addressing indigenous cultural property, human rights issues, the free movement of goods, and the role of substantive harmonization. It concludes with a series of forward-looking perspectives, which focus on trademark law's intersection with the laws of advertising and free speech, copyright law, cyberspace regulation, and design protection.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
ISBN
9781848441316 e-book
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