An economic perspective on trade mark law / Andrew Griffiths.
2011
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Details
Author
Title
An economic perspective on trade mark law / Andrew Griffiths.
Added Corporate Author
Imprint
Cheltenham [England] : Edward Elgar Pub., 2011.
Description
1 online resource (xv, 323 pages).
Series
New horizons in intellectual property.
Elgaronline.
Elgaronline.
Formatted Contents Note
1. Trade marks in modern commercial life
2. The legal nature of a trade mark as a marketing resource and a structuring device
3. The marketing power of trade marks
4. Trade marks and the organization of economic activity
5. An economic perspective on trade mark law
6. Concluding thoughts.
2. The legal nature of a trade mark as a marketing resource and a structuring device
3. The marketing power of trade marks
4. Trade marks and the organization of economic activity
5. An economic perspective on trade mark law
6. Concluding thoughts.
Summary
An Economic Perspective on Trade Mark Law uses economic analysis to examine the capacity of a trade mark to stimulate and strengthen demand for marked products and the trade mark's role in marketing and business organization.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
ISBN
9780857936479 e-book
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