The lawyer's guide to marketing on the Internet / Gregory H. Siskind and Deborah McMurray.
2017
KF316.5 .S57 2017 (Mapit)
Available at Stacks
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Details
Author
Title
The lawyer's guide to marketing on the Internet / Gregory H. Siskind and Deborah McMurray.
Added Author
Added Corporate Author
Edition
Fourth edition.
Imprint
Chicago, Illinois : ABA Law Practice Division, [2017]
Description
xiv, 233 pages : illustrations ; 26 cm
Formatted Contents Note
Developing an Internet marketing plan
Content marketing
Today's websites
Planning and designing your website
Ten foundational best practices for law firm websites
Website technologies and platforms
Website timelines, budgets, and contracts
Website hosting
Announcing, promoting, and growing your website
Mobile
Social media marketing
E-mail marketing
Video, podcasts, and webinars
Search engine marketing and search engine optimization (SEM and SEO) / Tim Stanley, Ken Chan, David Kemp
Choosing your consultants and vendors
Analytics and measuring your return on investment
The ethics of client development on the Internet and through social media / David Hricik.
Content marketing
Today's websites
Planning and designing your website
Ten foundational best practices for law firm websites
Website technologies and platforms
Website timelines, budgets, and contracts
Website hosting
Announcing, promoting, and growing your website
Mobile
Social media marketing
E-mail marketing
Video, podcasts, and webinars
Search engine marketing and search engine optimization (SEM and SEO) / Tim Stanley, Ken Chan, David Kemp
Choosing your consultants and vendors
Analytics and measuring your return on investment
The ethics of client development on the Internet and through social media / David Hricik.
Bibliography, etc. Note
Includes bibliographical references and index.
Location
STA
Call Number
KF316.5 .S57 2017
Language
English
ISBN
9781634257374 (print)
1634257375 (print)
1634257375 (print)
Record Appears in