Research handbooks in intellectual property.
Formatted Contents Note
From communication to thing : historical aspects of the conceptualisation of trade marks as property / Lionel Bently The semiotic account of trademark doctrine and trademark culture / Barton Beebe A search-costs theory of limiting doctrines in trademark law / Trade mark bureaucracies / The political economy of trademark dilution / Clarisa Long Fundamental concerns in the harmonization of (European) trademark law / Annette Kur Substantive trademark law harmonization : on the emerging coherence between the jurisprudence of the WTO Appellate body and the European Court of Justice / The free movement (or not) of trademark protected goods in Europe / Thomas Hays The trademark law provisions of bilateral free trade agreements Burton Ong Reconciling trademark rights and expressive values : how to stop worrying and learn to love ambiguity / Rochelle Cooper Dreyfuss Truth and advertising : the Lanham Act and commercial speech doctrine / Rebecca Tushnet Restricting allusion to trade marks : a new justification / Michael Spence Protecting the common : delineating a public domain in trademark law / Jennifer Davis Tolerating confusion about confusion: trademark policies and fair use / Graeme W. Austin Online word of mouth and its implications for trademark law / Eric Goldman Trademarks and traditional knowledge and cultural intellectual property rights / Susy Frankel Culture, traditional knowledge, and trademarks : a view from the south / Coenraad Visser Of mutant copyrights, mangled trademarks, and Barbie's beneficence : the influence of copyright on trademark law / Jane C. Ginsburg Signs, surfaces, shapes, and structures the protection of product design under trade mark law / Alison Firth.
Bibliography, etc. Note
Includes bibliographical references and index.