The business of intellectual property / Christopher M. Arena, Eduardo M. Carreras.
2008
KF2979 .A92 2008 (Mapit)
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Author
Title
The business of intellectual property / Christopher M. Arena, Eduardo M. Carreras.
Added Author
Imprint
New York : Oxford University Press, [2008]
Copyright
©2008
Description
xi, 398 pages : illustrations ; 24 cm
Formatted Contents Note
Short stories
The intellectual property economy
Information assets
Using information assets to create value : creativity, invention, and innovation
Attaching intellectual proerty to information assets
Strategic implications for business
Strategic considerations in innovation
Linking innovation, business, and intellectual property
Elemements of intellectual property strategies from successful
The value extraction points-understanding the business model and the value chain
Extractnig value from intellectual property
Developing a value creation intellectual property strategy
Implementing the value focused strategy-a model intellectual property program
Acquiring information assets
Protecting intellectual property
Extracting value from information assets
Managing the program.
The intellectual property economy
Information assets
Using information assets to create value : creativity, invention, and innovation
Attaching intellectual proerty to information assets
Strategic implications for business
Strategic considerations in innovation
Linking innovation, business, and intellectual property
Elemements of intellectual property strategies from successful
The value extraction points-understanding the business model and the value chain
Extractnig value from intellectual property
Developing a value creation intellectual property strategy
Implementing the value focused strategy-a model intellectual property program
Acquiring information assets
Protecting intellectual property
Extracting value from information assets
Managing the program.
Bibliography, etc. Note
Includes bibliographical references and index.
Location
STA
Call Number
KF2979 .A92 2008
Language
English
ISBN
9780195338386 alkaline paper
0195338383 alkaline paper
0195338383 alkaline paper
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