Strategies that win sales : best practices of the world's leading organizations / Mark Marone and Seleste Lunsford.
2005
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Ebrary electronic monographs.
Title
Strategies that win sales : best practices of the world's leading organizations / Mark Marone and Seleste Lunsford.
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Added Corporate Author
Imprint
Chicago : Dearborn Trade Pub., 2005.
Description
xxi, 249 pages
Formatted Contents Note
Challenges facing today's sales organizations
Expanding multi-channel strategies
Examining the deployment of sales resources
Leveraging technologies for sales success
Adopting a consultative selling approach
Re-skilling the sales force
Redefining sales management
Creating a culture for winning sales
Customers' demands for more: buying behaviors and attitudes
Conclusion.
Expanding multi-channel strategies
Examining the deployment of sales resources
Leveraging technologies for sales success
Adopting a consultative selling approach
Re-skilling the sales force
Redefining sales management
Creating a culture for winning sales
Customers' demands for more: buying behaviors and attitudes
Conclusion.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
0793188601
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